A great small business like the Rimini Pastry Shop not only delivers a superior product, but it also learns how to serve the specific needs of the community where it is based. Our favourite moment is when Manuela, his wife, tells the story of how John Zito, an Italian baker, would learn how to bake regional and ethnic specialties for the Jewish, German and Irish (and of course, Italian!) residents of Bensonhurst. A classic NYC story.